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Denada integrates with Iterable so you can design emails in Denada and push them directly to Iterable for sending. Exports land in Iterable’s Templates section, ready to use in your campaigns.

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What you need

  • A Denada project with an email ready to push
  • An Iterable account with a server-side API key (found in your Iterable project under Settings > API keys)
You need a server-side API key, not a standard or mobile key. Denada uses this key to create and update email templates in your Iterable project.

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Connect Denada to Iterable

  1. Open the Share menu on any project and scroll down to find the Configure option under Integrations. (You can also open your team’s Settings page and click Add integration in the Integrations panel — manager access required.)
Share menu with export and integration options

The Share menu showing integration options.

  1. In the Integrations dialog, select Iterable.
Integrations dialog with Iterable selected

The integrations list showing available ESPs.

  1. Enter an optional Name for this configuration (useful if you have multiple Iterable projects) and your API key.
Iterable setup dialog with name and API key fields

The Iterable setup dialog.

  1. Click Validate to verify your API key works, then click Save.
You can add multiple Iterable configurations if you work with different Iterable projects.

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Push an email to Iterable

  1. Open the project you want to push and click Share.
  2. Under Integrations, select Export to Iterable (this option appears once you’ve saved at least one Iterable configuration).
  3. Enter a Template name — this is the name that will appear in Iterable’s Templates section.
  4. Click Export.
Denada renders your email to HTML and uploads it to Iterable using the upsert API. If an Iterable template with the same name already exists, you’ll be asked to confirm whether you want to overwrite it.

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How it works

When you push an email:
  • Denada renders the final HTML from your project and its current parameter values.
  • Any curly braces ({ and }) in your HTML are escaped so Iterable doesn’t interpret them as Handlebars merge tags. If you need Iterable merge tags, add them in Iterable after export.
  • The email is upserted in Iterable — if an Iterable template with the same name exists, it is updated in place; otherwise a new one is created. Re-exporting with the same name always updates the same Iterable template.
  • The email subject line from your project is included in the export.

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Troubleshooting

Make sure you’re using a server-side API key from Iterable, not a standard or mobile key. You can find this under Settings > API keys in your Iterable project.
Your API key may not have the required permissions. Ensure the key has access to create and update email templates in Iterable.
If an Iterable template with the same name already exists, Denada will ask if you’d like to overwrite it. Choose a different name if you want to keep both versions.
For general information about how integrations work, see Integrations overview.

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Need help?

If you run into issues with the Iterable integration, reach out to support@heydenada.com or ask in our Community Slack.