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Denada provides an intuitive workflow for creating email templates, starting with an AI chat conversation and moving to a powerful editor for refinement. Denada interface overview showing chat and editor side by side
Everything is 100% mobile friendly too, so you can do this all from your phone:Mobile friendly from the start

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The Denada workflow

The typical workflow in Denada follows these steps:
  1. Create a new project by clicking + New in the top-right corner and choosing New project.
  2. Start a conversation — describe what you need in plain language on the “What would you like to make?” screen.
  3. Refine your template — chat and the editor are side by side in the same project view. Switch between the sidebar tabs (Chat, Edit, Variations, Comments, Options) to iterate.
  4. Create variations to explore different copy or design directions.
  5. Export or share your finalized content with your team or email platform.
The left sidebar is your main navigation hub. From here you can access:
  • Projects — browse and organize your projects, with sub-filters for Mine, Team, and Private.
  • Images — manage your team’s image library.
  • Docs — access documentation and guides.
  • Support — reach the Denada support team.
  • Help — find help resources and FAQs.

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Starting a project

To start creating, click + New in the top-right corner and choose New project. If your team has multiple libraries, you will be prompted to select one. You then land on a chat screen where you can:
  • Describe what you want to create in everyday language.
  • Have a natural back-and-forth conversation with Denada.
  • Paste URLs to automatically extract content from websites.
  • Search your image library by describing what you need.
  • Attach files using the paperclip icon or use voice input with the microphone.
If you prefer to skip the chat step, click Skip and go to editor to start building manually. Learn more about the chat interface

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The project view

Inside a project, chat and the editor live side by side:
  • Left side — the template preview area, with Subject and Preheader fields at the top, a Share button, and a menu for additional actions.
  • Right side — a sidebar with tabs: Chat, Edit, Variations, Comments, and Options. Switch between these tabs to iterate on your template.
The editor gives you precise control over every aspect of your template while keeping you within brand guidelines. Learn more about the editor interface

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Working with images

Throughout both the chat and editor, you have access to the image library:
  • Upload images from your device.
  • Generate images using AI.
  • Organize images into collections.
  • Search by description so Denada can find the right image automatically.
Learn more about the image library

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Creating variations

Once you have a template in the editor, you can generate multiple variations automatically:
  • Create versions with different tones, lengths, or layouts.
  • A/B test different messaging approaches.
  • Export all variations at once for review or deployment.
Learn more about variations

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Tips for success

  • Start broad, then refine — begin with a general description in chat, then get specific.
  • Use natural language — write to Denada as you would explain to a colleague.
  • Leverage references — share URLs or examples to guide Denada.
  • Save iterations — create variations to explore different approaches.
  • Combine tabs — use the Chat tab for ideation and the Edit tab for precision.
This overview provides a high-level look at the Denada workflow. Each interface has more advanced capabilities covered in its dedicated documentation.