The big picture
There are three things to know:- Your brand is built into the system. Your team’s design system — layouts, fonts, colors, spacing — lives in a library that Denada uses every time it creates a project. This means everything it generates is already on-brand.
- You create projects through conversation. Instead of starting from a blank page, you give Denada context — type a prompt, upload a creative brief, attach reference images, or paste a URL. The more Denada understands about what you’re trying to do, the better the result. It builds your project using your library and you iterate through back-and-forth chat until the draft is right.
- You fine-tune in the editor. Chat and the editor live side by side in the same project view. While Denada builds your project on the left, you can switch to the Edit tab on the right to adjust text, swap images, reorder sections, and preview how it looks on desktop and mobile. Everything stays in sync.
The building blocks
A few nouns come up everywhere in Denada. Here is how they fit together:- Project — a single piece of creative: one email or one landing page. Projects are what you create, edit, share, and export. Whether a project is an email or a landing page depends on the library it was created from.
- Library — your team’s design system, made up of reusable blocks. Libraries are typically created by developers or the Denada team during onboarding, and they work behind the scenes every time you create something new. You don’t need to build or manage them yourself.
- Block — one section of a design: a hero banner, a product card, a footer. When you create a project, you’re assembling blocks from your library into a layout.
- Parameter — the editable content inside a block: a headline, an image, a button label, a link. Parameters are the “fill in the blanks” of each block — they let you change content freely while the underlying design stays on-brand.
- Variation — an alternate version of a project, like a different audience segment, a translation, or an A/B test arm. Variations live inside the project alongside the original.